The Z Blog
The winning playbook to Workplace Gamification.
Workplace Gamification
TikTok: Gamified Branding Effect
Two years ago this month, Tik Tok launched its Gamified Branding Effect, which allows content creators to add aspects of gamification to their videos in order to build their brands and differentiate themselves from others. Developed for Tik Tok for Business, the...
Employee Retention
Thinking About a Gamification Platform? Empathy Mapping is Key
A lot of research around gamification concerns its benefits, for example, the way it stimulates the brain’s pleasure centers or reduces the stress around learning so new information is more easily downloaded and integrated. These neurological processes have been given...
Production & Performance
Learning Trends
Given the recent rise in attention to gamification in education we might think of it as a shiny new toy; however, the fact is it’s actually a long-overdue return to the natural way we learn. As children, we have the unfettered freedom to play and create and envision...
Business Intelligence
Metaverse
It wasn’t all that long ago that the idea of using gaming aspects to shop, learn, and work more effectively would have sounded ludicrous; now gamification is recognized as one of the most powerful tools in attracting, engaging, and retaining consumers in virtually...