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Successful Gamification Platforms

Successful Gamification Platforms

Although gamification, or the incorporation of gaming aspects into non-gaming activities, has been popular for several years now, many people might be surprised to learn the enormous impact it can have on a company’s revenue.

For example, in 2019, Starbucks reported that its earnings jump – from $4.6 billion of the same quarter the previous year to $6.31 billion – was due in large part to its Starbucks Rewards app. In fact, its sixteen million Rewards members accounted for 40% of its US sales.  While most companies probably won’t see this kind of return on their investment (Starbucks is the gold standard for successful gamification), with the right platform there is certainly potential for unprecedented growth.     

 Why does it work?

Gamification on Nike+

Gamification of Headspace

Gamification for M&Ms

The Key to Successful Gamification

Why does it work?

The surface answer, of course, is that the platform rewards the consumer for making purchases or engaging in activities related to the company’s product or service. The true appeal, however, goes much farther than addressing a particular pain point. Gamification gives us a small mental break from the business of life, whether it’s online banking or something far less serious, like ordering our favorite coffee, and clearly this is something we’re happy to invest in.

Gamification on Nike+

That said, to harness the true power of gamification, a company must adopt a platform in alignment with its brand and mission. Nike is a longstanding excellent example of communicating what they’re about, from their famous “Swoosh” logo, which is worth an estimated twenty-six billion dollars, to their “Just do it” slogan that has been inspiring athletes of all fitness levels since 1988 and is still going strong today. So it’s not surprising that the company was ahead of the curve when it came to implementing gamification into its business model. Realizing that a major hurdle to working out is a lack of motivation, in 2006 they created Nike+, a platform that not only tracks speed, distance, and time but makes it sharable over social media so user can be part of a running community. The best runners are rewarded with their names on a leaderboard, inviting kudos and sparking healthy competition. It is the digital equivalent of having cheerleaders standing on the sidelines while you sprint toward the finish line.  

Gamification of Headspace

A similar but even more fascinating example is Headspace, which according to The New York Times is still the best meditation app (this, by the way, is out of 2,500 such apps out there).  Like Nike and language learning giant Duolingo, Headspace recognizes the challenges inherent in acquiring a particular skill and uses a combination of “carrots and sticks” to keep users motivated to return. The carrots include almost immediate gratification (i.e. a meditation that can be completed in under five minutes and praise for that completion) and the ability to connect with other bliss seekers all over the world. The sticks include those same people seeing that your ranking has dropped because of a lack of participation, as well as the reminders every time you are on the verge of breaking a “streak.” Both trigger “avoidance” behaviors and the likelihood that you will make room in your packed schedule to meditate, take that next French lesson, go running on a day when you’re tired, and so on. 

Gamification for M&Ms

Other companies use platforms targeted to their own mission and oftentimes are games in the more traditional sense. For example, M&M’s does not need to motivate anyone to eat a bag of their candies, but back in 2010 they turned to gamification after the launch of their pretzel-flavored treat. The result, called the Eye Spy Pretzel game, was apparently equally addictive, garnering them an additional 25,000 Facebook likes. The game, in which players have to find a pretzel hidden in an image of hundreds of M&Ms, works because it is simple and pure fun – just like the candy itself.  

The Key to Successful Gamification

The key to success is for the company to get very clear on its purpose before designing the game. For example, is it a particular campaign or product launch, as in the case of M&M’s, or is it more closely tied to the overarching mission of the company, as with Nike? Another piece of advice from the experts is to keep the process as streamlined as possible – anything too complicated may actually defeat the purpose (i.e., fun) by creating a sense of overwhelm and/or frustration. On the other hand, if the company’s goal is to keep customers engaging over time (versus a limited campaign) they want to continually add features that will keep the experience fresh and enticing. For example, Starbucks Rewards customers claim increasingly better prizes the more purchases they make, which, combined with Starbucks’ exemplary customer service and attention to detail, earns their loyalty.

In each of the above cases, gamification is much like any other advertising campaign – it uses psychological principles to attract people, convert them into customers and retain their business. What makes it special – and so effective – is that it takes these principles a step further, inviting a greater level of engagement beyond the purchase through experiences that tap into our needs for achievement, praise, and belonging.

How Gamification Motivates

How Gamification Motivates

how gamification motivates

According to a recent survey, only 36% of employees said they were engaged at work. This stat is worrying because employee engagement plays a critical in efficiency and productivity. A Gallup report indicates that companies with highly engaged employees are 17% more productive. They are also 21% more profitable. Motivation and engagement are directly correlated. Increasing employees’ motivation can boost their engagement in the workplace. But how do you motivate employees on multiple levels? This is where gamification comes in handy. Gamification software can help companies motivate their employees and increase engagement and productivity. Learn how gamification motivates:

What are the top five motivational factors?

How does gamification leverage motivational factors to motivate users?

How can you use gamification to motivate employees?

Examples of companies using gamification to motivate employees.

Benefits of using gamification to motivate employees.

Bottom Line.

What are the Top Five Motivational Factors?

Motivational factors are incentives and initiatives used by companies to increase employees’ motivation to perform their duties. As a CEO or director, you can combine several strategies to increase employee engagement and productivity. Here are the top five factors in how gamification motivates:

Recognition:

The desire for appreciation is human nature. According to a recent study, personal recognition is the top motivator for . Another report found that 84% of highly engaged employees were recognized for going over and beyond their duties. Appreciating employees for their efforts and contribution can motivate them to do more.

Communication:

How you convey mission-critical information and ideas as an Executive can influence employees’ motivation on so many levels. Some employees won’t stay committed to their tasks if they don’t know the end goal. Being in the dark is disorienting and demoralizing. To boost employees’ motivation, set clear short-term and long-term goals and communicate them accurately and vividly. Positive and transparent leadership can help employees stay motivated.

Working Environment:

Did you know that happiness can increase business productivity by 31%? And all you have to do is create some room for fun in the workplace. Boring and workplace should not be in the same sentence, period! “All work but no play makes Jack a dull boy (unproductive)” comes to mind. The perception of bias or unfairness can also undermine employees’ motivation and engagement. To motivate your employees, nurture a fun and inclusive work environment.

Compensation and Rewarding:

Nothing is more demoralizing than not knowing whether you’ll be compensated for your efforts. If top-performers are overlooked for promotions, their motivation and productivity will plummet. Being fair and transparent in pay increases and rewards is an effective way to eliminate perceptions of favoritism and distrust in your workforce. If everyone knows why “X” got a pay hike, there is no opportunity for rumor mongers to exploit. As a C Suite, never undermine the impact of perceptions on team spirit and motivation.

Competition:

Without competition in the workplace, top performers will become comfortable. There is no motivation to work hard in the comfort zone. Cut-throat competition can discourage low performers and average employees. Why put in extra effort if they cannot outperform top players? Competition is a sword-edged sword. To motivate employees, nurture healthy competition. This motivational factor can keep Millennials and Gen Z on their toes in the workplace.

While motivational strategies are straightforward, the implementation is easier said than done. In today’s digital age, companies leverage flexible employment models like work-from-home and remote workforces. If your employees are scattered worldwide, in-person talks may not be the best strategy to motivate your workforce.

The 21st-century workplace is bombarded by tons of data from different sources. From interns to top-level management, no one is immune to data drown and the mind-numbing mental overload. It is difficult to motivate employees exposed to endless cycles of breaking news. First culprit, social media. Sticking to traditional motivational strategies in today’s digital age is counterproductive.

As a C Suite or Director, you understand the benefits of automation. Can you automate employee motivation? Yes, you can! Gamification solutions like ZIZO offer a more targeted approach to motivate your employees and boost their engagement and productivity.

How Gamification Motivates Users by Leveraging Motivational Factors?

Gamification allows companies to incorporate game-oriented elements and thinking in nongame applications. The best gamification software leverage gaming mechanics to automate and simplify how companies motivate employees. These systems are more psychology-oriented than technology-oriented, with 75% psychology and 25% technology.

The psychology behind gamification anchors on Maslow’s Hierarchy of Needs. According to Maslow, individuals have physiological, security, belongingness, esteem, and self-actualization needs. Each need must be addressed and fulfilled for an employee to feel complete (self-actualized). In the 21st century, employees’ self-actualization needs consist of three motivational factors – Purpose, Autonomy, and Mastery.

This model argues that individuals are motivated to act if the action will fulfill their needs. So, gamification in the workplace exploits this psychology of motivation to encourage employees to engage more in work-related activities. Game developers link gaming mechanics to these needs and integrate nongame applications. So, how does gamification leverage motivational factors to motivate users on multiple levels?

Guarantees Recognition:

A HubSpot study found that 69% of employees are more motivated if they feel appreciated in the workplace. Automating appreciation with gamification is a no-brainer. The best employee gamification tools eliminate human bias and discrimination from the equation. Whenever a user completes a task or level, they receive instant recognition. It fulfills employees’ security and self-actualization needs by guaranteeing recognition and appreciation for their efforts. So, more employees are motivated to engage in work-related activities. Many will do more than the bare minimum to be recognized and appreciated.

Improves Communication:

With gamification, you incorporate vital information and ideas into the game. It guarantees accurate and consistent communication organization-wide. For example, you can use a gamification tool to educate younger and older employees on the company’s values and culture. It enhances transparency and eliminates miscommunication, which can boost employees’ motivation and commitment to their tasks.

Fun and Inclusive Workplace:

You can incorporate social elements like collaborations in your game design to address employees’ belongingness needs. A gamification tool with social feed functions mechanics offers a safe venue for socializing. It can motivate anti-social or shy employees to engage with colleagues more in the workplace. Employee gamification adds an element of fun to each job. Goodbye boredom! As a company, gamification can also help you nurture an inclusive work environment and leverage this motivational factor to boost employee engagement.

Rewarding:

Gamification software fulfills employees’ esteem needs by rewarding top-performers. You can design a gamification tool that rewards users on multiple levels for completing specific milestones. This motivational factor can also encourage users on different skill levels to engage, improve, and win more rewards. Rewarding through gamification is instant, fair, and transparent. So, it eliminates perceptions of favoritism and distrust in the workplace.

Enhances Competition:

Gamification provides a level playing field for employees at all levels to engage and compete for recognition and rewards. For example, a sale include short milestones with goodies for the first salesperson to reach it. It will enhance competition and motivate your sales reps to work harder.

Gamification offers an effective solution to motivate employees at all levels and departments. It can help you increase employee engagement and productivity throughout your organization.

Should You Use Gamification? How Gamification Motivates Employees?

Gamification is a growing trend in different fields, from HR to sales, customer care, marketing, and product development. As a C Suite or Director, you can use robust gamification software like ZIZO to simplify employee motivation and engagement improvement. Here are some examples of gamification applications in different departments:

Sales:

At its core, gamification is the convergence of productivity and technology. It leverages recognition and reward and enhances communication and competition. These motivational factors can improve employee engagement and collaboration, which are ingredients for success in sales. Think of a salesperson of the year! Do you appreciate them enough? If you’re not sure, consider using sales gamification. It is a must-have for organizations with a large sales team. With employee gamification, you’ll be 100% sure that all top performers are valued and rewarded for their efforts. It can motivate your sales reps to compete and collaborate, leading to higher sales!

Customer Support:

Customer support is the last line of defense. How they handle a disgruntled customer determines whether your company will retain or lose that client. It requires empathy, experience, and communication skills. Call center gamification offers a controlled environment to train call center agents and customer support teams before deploying them to the frontline. You can offer rewards through gamification to motivate experienced members to share their insights and strategies with newbies and other members.

Learning and Development:

Learning new skills is not as fun as it sounds. But it is essential for employee development and growth. Gamification can solve this dilemma for you. Applying game-oriented thinking to learning processes can benefit manufacturers and tech companies with several technical skill levels. It offers an interactive solution that makes learning more engaging and fun for employees. Gamifying technical course is an effective strategy to motivate your employees to learn new skills.

Human Resources:

Efficient communication is crucial for success in HR. As HR, you have to instill corporate culture into employees on multiple levels. Gamification can help communicate the company’s mission, values, and culture to all users. It is an effective way to motivate adherence to corporate culture organization-wide. As a company, use gamification to motivate HR professionals to implement best practices.

Marketing:

Like sales, marketing is more practical than theoretical. Mastering the art of prospect persuasion takes time. No one is born the top marketer. It is earned through years of experience in the field. With gamification, you can train your marketing team without setting a foot outdoors. You can design a gamification solution that simulates conversations between your marketers and stubborn potential customers. It will motivate your team to learn new marketing strategies, such as using social media for marketing. They’ll also get some experience of what to expect out there in the field. In a sense, gamification brings the market into your premises.

Gamification can also motivate product development teams to collaborate and help them become more creative. As a C Suite or Director, you can leverage gamification benefits across different departments in your organization.

Gamification and Motivation — Examples of Companies Using Gamification to Motivate Employees

More organizations are leveraging game-design elements in nongame applications. Here are three companies that have successfully implemented gamification in their employee motivation strategies:

Cisco:

Cisco unveiled a global social media training program for its employees. It had 46 courses, which discouraged employees from enrolling. To address this challenge, Cisco gamified the program with three levels of certification and several teamwork and collaboration challenges. Gamification simplified the program, encouraged competition, and motivated more employees to join and get certified.

Microsoft:

Microsoft offers its products globally with specific language localization requirements. To ensure accurate translations in all languages, the company developed the ‘Language Quality’ game. The game simplified language accuracy checks and introduced the leaderboard to enhance competition. As a result, more Microsoft employees were motivated to engage in this game and improve translations of their native languages.

SAP:

SAP offers complex ERP solutions. The company developed a gamification app known as RoadWarrior to ensure its sales reps have sufficient knowledge of the products. The game simulates conversing with a customer and offers rewards like badges. It also displays the top-performing sales rep on the leaderboard. SAP’s gamification motivated more employees to engage in the process and learn, leading to higher sales.

Benefits of Using Gamification to Motivate Employees

Employee gamification offers several benefits for your company. Here are some business values of using gamification. 

Cost-Effective:

According to research, some organizations spend around $720 million annually on engagement improvement. Gamification offers a more cost-effective option to motivate workers and improve engagement. It rewards employees at a lower cost compared to other rewarding alternatives.

Time-Efficient:

It can take several months to meet and encourage thousands of employees. Gamification reaches all users on multiple levels. As a C Suite or Director, gamification allows you to motivate your entire team with the click of a button.

Long-lasting effect:

Gamification has a long-lasting psychological impact. You can use a system with a leaderboard to display the top salesman and their rewards throughout the company. They will keep this prestigious position on the board and brag about it until they are dethroned by another sales rep. So, recognition through gamification is more visible and longer-lasting than a ‘thank-you.’

Enhance tech adoption:

You can embed gamification tools in your existing systems like CRM and online sales platforms. It will encourage your employees to adopt and use these technologies more often.

Future-proof solution:

Gamification is enticing for younger generations. You can use gamified solutions to motivate Millennials and Gen Z, the future workforce.  

Boost competition and collaboration:

Incorporating social mechanics like chat rooms, groups, and teams in your gamification tool can facilitate and nurture collaboration in projects. You can use a solution with a leaderboard to cultivate healthy competition between employees.   

Instant feedback:

The best gamification solution offers instant rewards as soon as the user fulfills the requirement. Rewarded employees also respond in real-time, providing C Suites and Directors instant feedback. 

Enhance creativity:

Rewarding innovative employees using gamification can enhance creativity organization-wide. It will motivate other employees to become more creative to win rewards.

Gamification is a gift that keeps giving, with limitless potential. To exploit all these benefits, use an innovative gamification solution like ZIZO.

Bottom Line

Since time immemorial, companies have relied on physical rewards and traditional strategies to motivate employees and improve engagement and productivity. But the challenges in the 21st century require more targeted solutions. As C Suite or Director, you can use gamification to leverage the top motivational factors and motivate employees on multiple levels. Employee gamification offers tons of benefits, including improved engagement, higher productivity, lower cost, and many more.

 

ZIZO is a leading gamification solution that allows companies to apply gaming mechanics to nongame environments. As a C Suite, Director, or other management professionals, you can rely on ZIZO to exploit the benefits of gamification in the workplace. To get the most out of gamification, contact us today!

Does ZIZO Work?

Does ZIZO Work?

Does Zizo Work?

What do you like most about ZIZO?

Which feature do you use the most?

How often do you use ZIZO?

How is the experience of naviagting ZIZO?

What is your goal when you use ZIZO?

Describe a situation where ZIZO is most useful to you.

How is your communication with the ZIZO team?

Does ZIZO work? Here at ZIZO we work hard to create a tool that will make everyday tasks easier and more fun! Learning from our users is crucial to the development of our software. Customer feedback gives us the chance to see what is working and what could use some improvement. Recently we went to visit one of our beta testers to see what they had to say. I figured a Q&A would be the best way to give you a little glimpse into what our active users are saying about us. So here they are!

What do you like most about ZIZO?

Overall, many of the agents reiterated how much they love the concept behind it and the direction you are heading in! They find it very helpful having the ability to see all the data in real time as this always keeps you in the know. Visually they think that the app looks very clean and is easy to use. One agent said

“The competition it creates keeps me working harder because I want to win” – Bryan W.

Which feature do you use the most?

To help find out what features are important to the users we asked them what they use the most within ZIZO. To help increase their efficiency we want to know what helps the agents. Most of our beta testers enjoy viewing the reporting. Chris S. stated,

“The reporting helps me keep an eye on my performance and hold myself accountable.”

Other agents said that they use the leaderboard on a regular basis to see where they rank among their peers. The leaderboard shows how you are doing and if you need to step it up.

How often do you use ZIZO?

All of our testers said that they use ZIZO daily and they check it pretty often throughout the day. Hilary G. said,

“I check ZIZO almost every 30 minutes and when I am not actively checking it I have it open on another screen.”

How is the experience navigating ZIZO?

An app is just about useless if people don’t know where to find what they are looking for. It is important to make sure that agents do not waste time looking for data. We want it right at their fingertips for quick and easy viewing. We were pleased to hear that all of the agents at our beta location found ZIZO incredibly easy to navigate. Some saying that no training was necessary because everything flowed so well that it just makes sense.

What is your goal when you use ZIZO?

When logging into ZIZO our agents advised that they rely on us to track trends. With all of the real time data in one place it makes it easy to go back in time and view the reporting. They enjoy having the ability to view numbers from previous months or set a custom time frame (specific week/weeks). Aside from tracking trends users stay logged into ZIZO as a way to monitor their own personal performance. When they close a deal or input something into the system the love seeing how the numbers change and how close they are to achieving their goal.

Describe a situation where ZIZO is the most useful to you.

No one had a specific situation however they all mentioned it helps to keep them on track. They know how the month is going and what needs to be done to improve.

How is your communication with the ZIZO team?

Agents love having so many options to get help if they need it. They have the ability to chat through the app, email, call or setup a video call. One agent advised

“If there are ever any issues or concerns they are always addressed quickly and efficiently.”

Overall, we received great feedback from our beta group. They continue to enjoy using ZIZO and look forward to seeing it grow. In a short amount of time, they have noticed how much it has help them stay motivated and engaged throughout the work day. Our users feel like ZIZO is contributing to their increased success. They are glad that they were asked to be apart of our testing and hope to continue with us as we add more features. To learn more about ZIZO and how we can help you please visit our website at www.playzizo.com – ITS GAME TIME

Taking Gamification to the Next Level: A Definitive Guide

Taking Gamification to the Next Level: A Definitive Guide

What is Gamification?

Common Gamification Mistakes and How to Fix Them

Take Gamification to the Next Level

Gamification is revolutionary. Since it was first given a name in the early 2000’s, there has been no denying that gamification had a power none of us have seen before. Gamification has been proven to increase engagement, performance, satisfaction, and productivity, among many other attributes.

For the past 20 years, it seems like everyone is trying to introduce gamification in one form or another. In some cases, the application of extensively planned gamification has been in a huge success. Unfortunately, the majority of gamification application has proven to be nothing more than a hastily added leaderboard or rudimentary point system that leaves users underwhelmed.

If that latter sounds a little too much like your own experience with gamification, fear not! Gamification is incredibly complex, often times, deceptively so; and many individuals and organizations overestimate the ease at which they can implement gamification principles successfully. The good news is, successful, and even revolutionary gamification is closer than you think.

 

What is gamification?

Before anyone can implement a successful gamification strategy it is crucial to understand what gamification is. In its simplest form, gamification is the application of gaming mechanics to non-game environments. However, don’t be fooled by the over-simplified definition; slapping a few ‘game’-like elements on a task and calling it gamification simply won’t achieve the results you’re hoping for.

Common gamification elements include:

  • Leaderboards
  • Points and badges
  • Avatars/Personalization
  • Roleplaying
  • SAPS Rewards Systems
  • Easter Eggs

There are no hard and fast rules that dictate what elements need to use to create gamification, it can be any combination of those listed above – or none of the most common elements at all.

Gamification is deep, it is planned, and it is complex. In fact, it is so complex that its definition doesn’t fit into the section of one blog – I’ve taken the time to go in depth on the definition of gamification and its history in my last blog article, which you can read here.

Common Gamification Mistakes and How to Fix Them

Overusing the Basic Mechanics

Too frequently, we want to grab the flashiest thing we see and toss it into our own operations. This is a mistake we see companies making time and time again in their quest to gamify work. Instead of providing an in-depth gamified experience, we’re shoving basic mechanics in our employee’s faces that they’re likely sick of seeing.

Ranking at the top of the most used (if not over-used) game mechanics at work – leaderboards! This mechanism’s popularity can be attributed to a few things, ease of implementation, the versality of scenarios where its useful, and on and on. To be honest, these are all great reasons to use leaderboards, and they can be a great mechanic when used properly! However, one leaderboard does not gamification make. Leaderboards have a very valuable use but after being used for just about everything – your team won’t be all that excited about the ‘new’ fun feature you implement if it stops there.

Rivaling leaderboard’s popularity are points systems. No one can resist a good point; they want to add them to everything – and for good reason! A solid point system opens the door for a plethora of positive feedback such as rewards, ranks, badges and beyond. Points are an easy way to keep track of and incentive performance – but just like their leaderboard counterparts, a basic point system will not maximize the outcome of your gamification.  Just like leaderboards, point systems are an incredibly valuable gamification mechanic when used in an effective gamification plan but when they’re implemented solo, it can be a flop.

Unfortunately, many of us get caught up in the common conundrum – we want a quick fix and try to follow what we’ve seen implemented elsewhere. The problem becomes that these mechanics have been used to death. A simple leaderboard or point system is simply no longer exciting enough to start a workplace revolution.

Don’t get me wrong, the process of implementing any of these mechanics is gamification – but in order to really enjoy the big benefits of gamification, you’ll need to put in a little extra effort. When planning and implementation, it is crucial to ensure that that you’re not relying too much on one mechanic. The key to continued engagement is variety! Remember that your employees have seen gamification before, whether they know it or not, and they will need something extra special to get them excited about gamification at work.

Keeping Things Too Surface Level

One of the most common misconceptions about gamification is that it doesn’t require deep thought from those interacting with it. Yes, gamification is supposed to be fun and potentially distract a person from a mundane or undesirable task – that doesn’t mean it needs to be oversimplified!

A comprehensive gamification solution will tap into all forms of motivation, both superficial and deeper, more intrinsic factors. The best way to ensure that you’re providing a variety of motivation is to turn to the SAPS model.

SAPS, which stands for status, access, power and stuff, is most commonly used in marketing, but is just as effective in the world of gamification. Often times, employers assume that the most important reward to their employees is stuff (this bonuses, cash, etc.), however, many studies indicate that this is not the ultimate reward that we all assume it is. More intrinsic factors like (perceived) status, power and special access to information or tasks can be extremely motivating for different personality types.

Human beings are all so different, it is crucial to any gamification solution that there are rewards which appeal to every type of person.

Relying Too Much on Competition

Gamification is often simplified into turning tasks into a competition. It is true, that using employees competitive nature to drive performance is an excellent tool when used correctly, but it must be used with caution.

As outlined in my previous blog, competition in the workplace can be a double-edged sword. While some individuals thrive in a competitive environment, others can go the opposite direction. We all have different personalities, backgrounds and preferences that effect the environments which we thrive in.

It is crucial to consider all of your employees best interest when implementing a gamification system. Will they thrive in contests with the rest of their team? Would they prefer to challenge themselves to be better than they were yesterday? Would they be more comfortable working with a team instead of relying solely on themselves? These are all questions you must ask when designing your gamification solution!

Take Gamification to the Next Level

At ZIZO, we obsess over studying gamification solutions, what works and doesn’t work in every type of setup, and how can it be improved?

When we first founded ZIZO, we spent a lot of time analyzing similar products on the market to determine what was missing that was keeping them from being successful.

After quite a bit of research and studies, one thing became inherently clear – while all of these gamification solutions had some aspects that were great – none felt like a game!

Gabe Zichermann refers to the generation of individuals who grew up playing video games as Generation G. In Zichermann’s speaking about Generation G, he explains that this cohort grew up expecting different things because of their experience with games. They interact with immersive gamification daily, and even use it to escape mundane reality at record high rates. He argues that gamification is almost a necessity for Generation G, because they have been conditioned to expect gamification.

Connecting Zichermann’s ideas to the ideas of gamification expert, Jane McGonigal, who argues that we can provide the same exciting break from reality that leisure games provide by gamifying daily tasks – it became pretty clear what needed to be done to kick a gamification solution into high gear.

That’s why at ZIZO we didn’t stop at a workplace gamification solution – we set out to create an immersive gaming experience. We want our users to feel like they’re playing a video game when they come to work, all of the sudden – they forget their even working!

Instead of just making mundane tasks a bit more exciting with points, rewards, etc. we created a solution where users play work!

In addition to the immersive gaming experience and customized environment, users aren’t limited to one type of gamification. We offer users a multitude of contest and competition options as well as varied rewards and multiple currencies to appeal to each individuals preferences.

Instead of selecting a reward system that the group would hopefully like – we decided to let the users decide how they want to be rewarded and how visible they’d like to be.

Variety like this is absolutely crucial to the success of a gamification platform – especially to drive employee performance! Interested in learning more about how we take it to the next level? Contact us today for a demo!