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Why Are Gamification Analytics Important?

Why Are Gamification Analytics Important?

Analytics and Gamification

We all know that data is very valuable. Companies collect all kinds of data and hold on to it until they can figure out a way to use it. Google, Facebook, Twitter and the list goes on, they all store our data. Mass data allows us to see a person’s behaviors, interests, etc. Using this data, we can bring them exactly what they are looking for before they even know it’s what they want. This will remove a lot of the guess work and deliver results faster.

Website and app developers utilize analytics to see how people are interacting with their site or app. This is exactly the case with workplace gamification. The only way to truly change a culture is by having everyone buy into it. In order to have everyone on board you will need to truly understand what it is your gamification software can help them with.

Workplace gamification was designed to drive behavior at work and is  like a Fitbit for work. Like a Fitbit tracks your steps, goals, etc., gamification software is designed to do the same with your job. Tracking inbound/outbound calls, emails sent/received, time it took to resolve an issue and the list goes on. In a recent study by Rui Huang, it was found

“Educational researchers and practitioners both struggle with identifying when, where, and how to use gamification design concepts.”

By hitting your goals or expectations you are in the green but if you don’t then you are in the red. Sounds great, but if you don’t measure this, then how do you know if it is truly working? There needs to be something in place showing if it is too easy to be in the green or way too difficult to stay out of the red. That is a big reason why I have been focused on gamification analytics and how we use it. Studying this data can help deliver a solution that works best for users. A big thing when using an app, website or any tool is trust. Trusting that the data is accurate and not skewed in any way. Analytics will help gain and keep people’s trust.

It’s harder than ever to keep employees engaged and active. First, we’ve got Gen Z and millennials entering the workforce. These generations thrive off a culture rooted in reward and recognition. And without it, 70% are likely to change jobs every two years. In addition, we now have a newly remote workforce navigating the challenges of working from their kitchen tables. Finding new ways to keep employees engaged and enthusiastic has become a necessity. Gamification software is designed to make day to day task more fun and rewarding. It should fit in seamlessly and become a tool that users rely on. If executed properly a gamification software can help keep clear transparency within a company. Gamifying your workplace means your employees are immersed in an exciting realm of friendly competition and a culture of positivity, teamwork, and accountability.

Public leaderboards, a real-time newsfeed, levels and ranks, contests, and rewards motivate your employees to perform better than ever before. High attrition rates are often due to employees feeling as if they do not have a future in their current roles. When there is no defined career path, employees are not entirely sure what achievement means and how it will impact them. With gamification software that provides rank and level system, employees can see exactly where they are headed, how to get there, and what awaits them at the top. Between the mind-numbing data drown and a workforce that always seems disengaged, productivity is plummeting. Meanwhile, costs and attrition rates are climbing to an all-time high. As this is clearly a growing problem after a decade of development, ZIZO launched. This is a revolutionary software platform that takes the stress out of managing and motivating your workforce. To learn more about ZIZO, click here!

Monitoring and Adapting

However, it is not enough to just build the gamification software and leave it alone. It is crucial to continue to study the habits of users to make adjustments when necessary. Deciding when to make things simpler, more engaging or enticing is what will make or break the software in the long run. Like Lori Sherer found

“The technological challenge is hard enough. You have to identify the right data and develop useful tools, such as predictive algorithms. But then comes an even tougher task: getting people to actually use the new tools.”

Let me give you an example to demonstrate what I mean by this:

Hypothetically you have 2 gamification software companies called Company A and Company B. Both have what they believe is the best of the best and will revolutionize the way business operates. The goal is to provide an amazing experience for the users but also show the value of the software. Company A has analytics integrated into their app. It tracks where people click, where they might be stuck and any potential issues. Using this data, they noticed that a lot of people are struggling to advance in the rankings. They will go from rookie to pro pretty quickly but then moving on from pro is very difficult. Users began to get frustrated, so they looked things over and made adjustments. After the adjustments users were noticeably happier and engagement increased. While on the other hand Company B is not running analytics and has no idea that this is going on. Users are slowly becoming irritated, and they are no longer using the software. This eventually makes its way up the chain and the decision makers feel like this isn’t working and decide to cut ties. Although the software is really well made and could be a huge benefit, they did not know what changes needed to be made. This resulted in the gamification software not working.

Using Gamification Analytics Data

It is crucial to use analytics to gather information at a larger scale. Getting reviews and asking people to complete surveys will help but analytics will show you what people can’t tell you. It reveals people’s habits, frustrations, likes and dislikes. It helps you figure out why people keep coming back or why they avoid using the software. Reviewing the data for trends helps resolve problems that might not have been noticed before. To the opposite side of the spectrum, it can also show how to enhance features that are doing really well. Without analytics we  would be flying blind; not knowing what is working and what isn’t working. In an eBook written by Benjamin Heilbrunn he states,

“Even though experts agree on the importance of these activities, concrete processes and software tools have not been investigated yet.”

With this being such a new space there is no proven method just yet. Gamification will change the workplace there is no doubt about that, but it won’t happen overnight. Studying how gamification software plays a role in the workplace will only help the growth of workplace gamification. Daily, weekly and even monthly challenges will help push people to work a little harder, but more data is required to keep people engaged. Optimizing Gamification to gain a deep understanding is the only way to ensure engagement.

How to Avoid Data Drown – The Complete Guide

How to Avoid Data Drown – The Complete Guide

How to Avoid Data Drown
  1. What is data drown?
  2. Determine Where You’re Going
  3. Map It Out
  4. Learn to Swim
  5. Let ZIZO Throw You a Line

Drowning in Data? 

You’re not alone! Cisco estimated in 2019 that the Internet of Things would produce over 500 zettabytes per year in data. Years later, the world is producing data at an even more rapid rate, and will only to continue to grow from here. 

Every day, businesses are flooded with endless amounts of information. From employee performance information to customer habits post-transaction, it can be overwhelming to differentiate the important information from the white noise. 

The endless amount of reports is overwhelming – and is it really worth it?   

Of courseStudies show that companies who experience a 10% increase in the usability of their data enjoy an average revenue increase of $2 billion. 

What is Data Drown?

You know that feeling when you’re trying to use data to help you make a decision, but instead of making things easier, you start to feel more and more overwhelmed by the second?  

That’s data drown. 

Globally, there are 2.5 quintillion bytes of data produced every day. This amount of information provides both a wealth of possible insights, and an overwhelming place to start when making business decisions. So overwhelming that only 26% of business execs report using big data in their decision making. 

Chances are, the remaining 74% are drowning in data rather than using it to drive their business!  

If this is sounding all too familiar, there is still hope for you to swim, rather than sink, in your company’s data lake. 

Determine Where You’re Going 

Data is too important in today’s business operations for you to get out of the pool. Instead, you need to make the conscious effort to swim.  

We know that there are endless amounts of data available to us, but do we even know where to find the data that we actually need? 

If you needed to increase productivity using the data you have, would you know where to start? Would you even know what data you have access to and where to find it? 

If your answer wasn’t a resounding yes, you’re in the majority. In fact, up to 60% of time spent on data dives is just looking for the relevant data. When you take 60% of all the time you spend pulling reports in a day, it really adds up! Imagine what you could do with all that free time! 

As idealistic as it sounds, easy and time-efficient access to your data is closer than you think. In order to start the process, you’ll need to know what decisions you can make with data. The most common decisions revolve around: 

  • Finance 
  • Growth 
  • Marketing & Sales 
  • Customer Service 

From here, you can start to determine what decisions need to be made in each department. Think of planning your data-based decisions like a funnel, you start broad and gradually drill into precise information you need. 

Map it Out 

Now that you have a broad idea of what you want to accomplish, you’re ready to become a data-based decision maker. According to Super Office’s blog, you can use data to make decisions in 5 steps.   

  1. Determine and Prioritize Objectives 
  2. Find and Present Relevant Data 
  3. Draw Conclusions from the Data 
  4. Plan Your Strategy 
  5. Measure Success and Repeat 

Determine and Prioritize Objectives: 

Take a hint from ZIZO, and start by Zooming Out, what is the biggest piece of information that will provide you with the most insight towards your goals? Outline your Key Performance Indicators (KPIs) and determine what information you need to track those KPIs and where that information comes from. 

Staying at a view above the trees, consider all the pieces of data that you need to gain insights about each KPI.  Determine which KPIs are the most important to you and start mapping out what sources have the information you need to monitor them.  

Find and Present Relevant Data: 

When we’re considering massive amounts of information, there is typically way more available than necessary for business decisions and planning.  

So how do you decide what you need?  

This answer is deceptively simple; start big and reevaluate regularly, adding small additions until you have the big picture that you want to see.  

As you map out the large pieces of information that you need, the smaller data will become less and less overwhelming.

Learn to Swim 

Draw Conclusions from Data: 

Once you have the relevant information, you’re ready to finally turn your drown into something useful!  

Take the hard data that you’ve found and use it to draw insights about your KPIs. What is going the way you wanted it to? What isn’t? 

Plan Your Strategy: 

Evaluate the data and determine how the information would need to change to be better. Next, decide what factors will move that data in the right direction ad start mindfully making adjustments.

Measure Success and Repeat: 

Of course no business process is complete without evaluation. After implementing your strategy, pull the same data for the same KPIs, have they improved? 

If they haven’t, what other changes can improve the KPIs? What other insights would help you to create a better solution in the future? 

Repeat the process and continue to do so on a regular basis. Before you know it, you’ll go from drowning in data to driving business objectives with data! 

Let ZIZO Throw You a Line 

Still feel like you’re treading water? The process can be overwhelming, trust us – we know! ZIZO was developed to eliminate the entire headache causing process. 

By now, we know that aggregating and using your data is an incredibly powerful tool and performing data dives is a necessary and worthwhile way to use your resources in order to see your business grow. 

However, it is still time consuming to perform repetitive tasks every day to pull the reports you need on KPIs and business performance. Instead, automate the process with ZIZO 

We connect all of your operating software into our common data warehouse, to eliminate the need for data dives. Using a centralized warehouse allows you to access all of your company’s relevant information without the hassle of jumping from system to system. 

In addition to the ease of access, one integrated data warehouse provides you with peace of mind knowing that the information is coming directly from it’s source, leaving little room for clerical and human errors.  

Once all of your information is housed in one place, you can enjoy a 360-degree view of your companies information in one place. Now, instead of spending 60% of your data dive trying to figure out what data you need and from where, you can quickly and efficiently pull reports from one easy dashboard. 

ZIZO utilizes company-specific needs to determine what type of reports we map for easy access. Then, we provide all stakeholders with a completely customized dashboard that provides quick views of the most important data to them. 

If swimming seems a little to exhausting for you, you don’t have to drown! Just float and let ZIZO do the work.