Gamification, oh how we love thee! The use of game elements, such as points, badges, and leaderboards, in non-game contexts to motivate people to achieve their goals is nothing short of amazing. But have you ever considered using it in the workplace? In this blog, we will explore the benefits of gamification at work using statistics from a recent study by Zippia. So, put on your game face, and let’s dive into the world of workplace gamification!

Increased Engagement: A game changer

The Zippia study found that 89% of employees say they are more engaged when their work is gamified. Let that sink in. Almost 9 out of 10 employees are more likely to be committed to their work and willing to put in extra effort to achieve their goals when the elements of gaming are introduced. And you know what that means, better performance, higher productivity, and improved job satisfaction. Plus, who doesn’t love a bit of friendly competition?

Improved Learning and Development: Level Up Your Skills

Learning and development in the workplace can often be dull and unengaging. But gamification can make learning fun and interactive. In fact, the Zippia study found that 72% of employees believe gamification can help them learn new skills more quickly. And if you think about it, it makes sense. When you play a game, you are more likely to remember the rules and strategies because you have to apply them to win. The same goes for workplace training programs. Incorporating game elements can lead to better retention of information, improved job performance, and a more engaged and motivated workforce.

Increased Motivation: Winning!

Gamification can be used to motivate employees to achieve their goals. The Zippia study found that 86% of employees are more motivated when their work is gamified. By providing rewards and recognition for completing tasks or achieving milestones, companies can incentivize employees to work harder and achieve better results. And let’s be real, who doesn’t love a good pat on the back? Rewarding employees for their hard work and dedication can boost morale and make them feel valued.

Improved Collaboration and Teamwork: Team Up to Level Up

Gamification can also be used to promote collaboration and teamwork in the workplace. The Zippia study found that 70% of employees believe gamification can help them work better with others. By using team-based challenges and competitions, companies can encourage employees to work together and share knowledge and resources. And let’s not forget the power of a team name, logo, and a bit of healthy competition to boost morale and create a sense of camaraderie.

Better Customer Service: You win, they win, everyone wins!

Last but not least, gamification can be used to improve customer service. The Zippia study found that 78% of employees believe gamification can help them provide better customer service. By using game elements such as points and badges to track and reward customer service performance, companies can motivate employees to provide better service and improve customer satisfaction. It’s a win-win situation. Happy customers mean a happy company, and a happy company means happy employees.

Let’s play!

Gamification is a powerful tool that can be used to increase engagement, improve learning and development, increase motivation, promote collaboration and teamwork, and improve customer service in the workplace. And with the benefits of gamification clear to see, it’s no surprise that more and more companies are adopting this approach. So, let’s put on our game faces, level up our skills, and create a more fun and engaging environment that motivates employees to achieve their goals and deliver better results.

Don’t worry if you’re not sure where to start. ZIZO is here as your gamification partner to help you drive your team to new heights!

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